我国自行车运动步入市场化前所遇到的主要问题分析

Cycling in China before Entering the Market Analysis of the Main Problems Encountered by

运用文献资料及专家访谈法,对我国自行车运动步入市场化前所遇到的问题进行分析。通过一些数据的对比,不难看出我国目前为什么自行车运动难以市场化,如运动水平、媒体的宣传、队伍的管理等一些机构不够完善,并提出一些建议。

Using literature and expert interviews on China＇s market before cycling into the problems encountered in analysis. Through the comparison of some data, it is easy to see why China＇s current hard market- oriented cycling, such as sports standards, media publicity, team management and some other institutions are not perfect, and made some suggestions.