旅游市场发展机制的理论研究——基于系统动力学的思考

Theory Study on the Development Mechanism of Tourism Market

旅游市场因其复杂多变性、受多种供需因素、支持因素的共同制约,其发展机制极具动态性.在旅游市场发展过程中,如何确定旅游市场系统变量之间的定量关系是一个值得深入研究的课题,而系统动力学有助于解决这一课题.借助系统动力学的分析模式,明确旅游市场发展影响因素,揭示旅游市场发展的内在机制,有助于促进旅游市场的持续、健康和稳定发展.

Tourism market is a very complex system, whose development is influenced by supply and demand, supporting factors and so on; therefore the development mechanism of driving tourism market is also dynamic. Making clear the quantitative relationship among variables in tourism market in a dynamic process is always a topic worth deep studying, while system dynamics contributes to solve those problems. On the basis of analyzing the influencing factors of tourism market, this paper builds a system dynamics model of the development mechanism, and reveals the internal mechanism, in order to promote sustainable development of tourism market.