摘要
利用数学方法分3种情形推导得出基于需求弹性理论的价格调整灵敏度区间,提出科学的价格调整策略和最佳调整量,修正和补充了各类版本教材和文献中关于需求弹性对销售总利润影响的错误观点,并为实际应用提供有效的参考价值.
Under three different cases, the author deduces the sensitivity range based on price adjustment of the elasticity of demand by using the mathematical method, puts forward scientific price adjustment strategy and optimal adjustment amount, amends wrong views in various versions of textbooks and literatures about the influence of elasticity of demand on sales income and provides an effective reference value for practical application.
出处
《吉林师范大学学报(自然科学版)》
2009年第4期123-125,共3页
Journal of Jilin Normal University:Natural Science Edition
基金
泰州师范高等专科学校青年专项重点课题项目(2008BCJ03)
关键词
需求弹性
销售利润
价格策略
elasticity of demand
sales profit
pricing strategy