合肥市乡村旅游市场研究

Study on Rural Tourism in Hefei City

以合肥市民为研究对象,用问卷调查的方法收集基础数据,采用EXCEL软件进行统计。分析认为,合肥市乡村旅游市场存在着市民出游意愿强烈、出游动机凸显休闲度假、出游频率高、旅游消费能力强、乡村旅游节庆市场知名度高等特征,指出了合肥市乡村旅游发展中存在特色不明显、淡旺季明显、旅游产业综合效益差、旅游产品缺乏深度等问题,提出了可持续发展的对策。

This article stated the current situation for rural tourism development in Hefei City. The local people had strong willing to experience for vocation and recreation with high frequency and good consuming ability. This article also pointed out the problems for the rural tourism development in the area such as no own characteristics, low revenue, a narrow range of tourism products, obvious peak and off peak seasons and etc. The travel trends and study would help to set up the sustainable development strategy.