体验经济时代下体验旅游产品开发策略

Development Strategy of Experience Traveling Product in Experience Economical Time

随着人们生活水平的提高,体验经济时代的来临,人们正进入体验消费时代,游客期望的是通过自身参与而得到难忘的整体旅游体验。结合体验旅游产品的涵义及其开发中存在的问题,分析了体验旅游产品的开发原则,从个性化、文化性、绿色产品等方面探讨体验旅游产品的开发策略具有重要的意义。

Along with the people living standard enhancement, experience economical time oncoming, the people were entering the experience expense time to the traveling demand, the tourist expect were obtained the unforgettable whole traveling experience through own participation. This paper analyzed the concept and existence question and the development, nent principle of the experience traveling product, from personalization, cultural property and green product, and discussed the experience traveling product of the development strategy.