摘要
介绍了几种品牌资产分析体系,探讨了各品牌资产体系对中国房地产品牌资产分析体系的启示,提出了房地产品牌资产价值因素体系建立的原则,最后给出了房地产品牌资产因素体系。
It introduces several brand assets analysis system,discusses thoughts of all brand assets analysis systems on Chinese real estate brand assets analysis system,provides principle of building real estate brand assets value factor system,finally provides the real estate brand assets factor system.
出处
《山西建筑》
2010年第2期255-256,共2页
Shanxi Architecture
关键词
房地产
品牌资产
分析体系
元素
real estate
brand assets
analysis system
factor
