我国虚拟旅游发展的SWOT分析及战略研究

SWOT Analysis and Strategy on the Development of Virtual Tourism in China

随着对网络旅游内容和层次要求的提高,侧重于景点的"网络虚拟旅游"应运而生。基于SWOT分析,发展我国虚拟旅游的战略是:加强政府扶持力度,扩展虚拟旅游产品类型,加大虚拟旅游的宣传力度以及在真实旅游营销中的运用;整合旅游信息资源,将虚拟旅游参与到真实旅游规划中;注重虚拟旅游内容层次,推出品牌化在线主题游路线,全面提升虚拟旅游的技术水平。

To meet the requirement of contents and levels of network tourism, network virtual tourism emerges towards tourism spots. According to SWOT analysis, the strategies to develop virtual tourism in China are to strengthen support from the government, to expand types of virtual tourism products, to increase publicity on virtual tourism and application of real tourism marketing, to integrate tourism information resources and apply virtual tourism to real tourism plan, to pay attention to the contents and levels of virtual tourism to explore online tourist route with brand, and to enhance the technical level of virtual tourism comprehensively.