一种支持快速响应的服装供应链补货策略

A replenishment strategy to support quick response on apparel supply chain

研究了一种支持快速响应的服装供应链补货策略。通过补货率的设计,分析销售商和生产商利润模型,建立支持及时响应的生产商优化批发价策略和补货量策略。通过算例分析说明,如果生产商的补货率不变,只改变补货的批发价,生产商的利润将增加,但销售商的利润将下降,供应链系统的利润也将下降,供应链没有实现协调。反之,如果生产商根据客户需求采取不同的补货率,即使补货的批发价不变,也可实现供应链系统的协调,并使生产商和销售商的利润都获得最大化。

This paper presents a quick replenishment policy that supports supply chain system Coordination by considering the price of both reorders and replenishment wholesalers. Firstly, models of expected profits of the manufacturer and retailer are built. Based on the models, an optimal controlling model for effective replenishment is discussed. Secondly, optimal wholesale price and ordered quantity for the retailer are also discussed. Finally, the paper elucidates it with computation and analysis. If the replenishment ratio is fixed and the wholesale price for the replenishment is changed, the manufacturer＇s profit will increase while the retailer＇s profit will decrease, and the supply chain system＇s profit will also decrease. In this case, the supply chain doesn＇t coordinate well. In contrast, if the manufacturer carries out flexible replenishment ratio according to the customer＇s demand, even though the reordered wholesale price is fixed, the profits of both the manufacturer and retailer will be maximized, and the supply chain accomplishes good coordination.