高科技企业分销渠道创建探析

Analysis of the high-tech enterprises’creating distribution channels

高科技企业能否通过畅通的分销渠道满足客户需求关系企业生存,是企业营销管理的重要内容之一。文章从分析高科技企业的产品和市场特征出发,针对目前其在分销渠道设计方面存在的问题,结合其分销渠道的特殊要求,为高科技企业分销渠道的创建提供了一定的参考依据。

A smooth distribution channels that can meet customer needs is the foundation of the high technology enterprises, and it is also an important part of Enterprise Marketing Management. Beginningn with the analysis of the high-teeh product and market characteristics,along with the consideration of the special requirements of its distribution channels, this article provide the relevant reference on the foundation of the distribution channels for high-tech enterprise.