电子商务环境下制造业企业网络营销策略研究

Study for manufacturing enterprise network marketing strategy in e-commerce environment

电子商务环境对我国传统制造业产生了巨大影响,它改变了企业的市场营销环境、营销模式和方法、组织结构和管理方法等,为促进我国制造业企业更好地发展,文章指出网络营销是制造业企业面对电子商务环境的必然选择,通过归纳我国制造业企业在网络营销中存在的主要问题,提出了一系列解决问题的策略,并进行了研究分析。

E-commerce environment had a tremendous impact on China＇s traditional manufacturing industries, it changed the enterprise＇s marketing environment, marketing models and methods, organizational structure and management methods, in order to promote better development of China＇s manufacturing enterprises, the article pointed out that network marketing is an inevitable choice an inevitable choice for the enterprise in e-commerce environment, through the induction of the main problems for China＇s manufacturing enterprises in the network marketing, proposed a series of problem-solving strategies, and conducted research and analysis.