摘要
文章以消费认知为分析基础,分析品牌忠诚的作用机制问题,指出完善的品牌信息作用机制,强化文化信息的塑造等途径,能有效提高品牌忠诚程度,提高品牌竞争力。
The analysis of consumption based on cognitive analysis of the role of brand loyalty mechanism, pointing out that information to improve the mechanism of the brand, and strengthen cultural and information channels such as the shape that can effectively improve the level of brand loyalty, improve brand competitiveness.
出处
《企业技术开发》
2009年第11期96-98,共3页
Technological Development of Enterprise
基金
海南省教育厅资助项目(HJSK2008-43)
关键词
消费认知
品牌忠诚
分析
consumer awareness
brand loyalty
analysis
