党报理论传播“第一印象”论

On "the First Impression" of the Theory Communication of the Party's News Paper

打开党报理论版,或者看见报纸上某篇理论文章的标题,马上就想读,——这是受众对党报理论传播"第一印象"好。易读性"三变量"决定党报理论传播的"第一印象"。我们应从加强文本的易读性、加强版面的易读性、加强"读者表现"调研这三方面着手,强化受众对党报理论传播的"第一印象",增强党报理论传播的吸引力、凝聚力。

You want to read as soon as turn to the theoretic face or the subject of a theoretic article - - -this is caused by that the first impression is good： The readable trivariation＇decides the communication of thefirst impression＇of the Party news paper＇s theory. It is necessary for us from strengthening the readable freature of the text and the layout of the newspaper to survey ＂ the readers＂ expres- sion＂, strengthen communicating the first impression＇of the Party news paper＇s theory to the readers and to intensify the atractive and cohesive force of the Party newspaperg theoretic communication.