摘要
针对产品开发过程中的色彩规划问题,考虑多工作模式产品的配色特征,构建一种多工作模式产品的配色意象评价模型.基于灰色关联分析法建立产品方案色彩与意象之间的关联模型,运用灰色聚类法判断产品配色方案的意象值;将产品各工作模式下的配色意象同时作为评价属性并赋予相应的权值,进行综合评价.文中方法兼顾了多工作模式产品色彩面积的可变性和消费者主观意象的不确定性,将多工作模式产品的配色意象评价方法置于灵活、直观的框架中.最后以工程机械产品为应用实例,证明该方法较单属性评价方法更为贴近消费者的主观意象.
Aiming at color planning in product development, an evaluating model of color combination image is constructed according to color combination features of multiple working modes product. Based on gray relational analysis, the correlative model between product color and image is built. Furthermore, image value of color combination is determined by using gray clustering method. By taking color combination images for different working modes as evaluating attributes and assign the corresponding weights, synthesized evaluation is carried out. This method considers both the color area variability of multiple working modes product and the indeterminacy of customers＇ subjective images. Finally an example of machinery products is discussed. This method is validated more suitable to the subjective image of customers than single-attribute evaluating approach.
出处
《计算机辅助设计与图形学学报》
EI
CSCD
北大核心
2009年第12期1857-1862,共6页
Journal of Computer-Aided Design & Computer Graphics
基金
教育部新世纪优秀人才支持计划(NCET-05-0285)
关键词
意象
配色
灰色聚类
多工作模式产品
image
color combination
gray clustering
multiple working modes product
