长尾理论在IPTV商业模式创新上的应用

The Long-tail Theory Applied in IPTV Business Model Innovation

三网融合的典型业务IPTV蕴含着巨大的商业潜力,但是在市场运作方面受到了各方面因素的制约,发展缓慢。长尾理论作为一种新型的经济模式,被成功应用于网络经济领域。文章基于长尾理论的理论基础,对IPTV的商业模式进行了探索和创新。

As a typical service of the convergence of the Three Networks, IPTV contains huge commercial potential, but due to receiving various aspects factor restriction in the market operation, develops slowly. The long-tail theory was successfully applied in the field of the network economy as a new economic type of economic model. Based on the long-tail theory＇s rationale, this paper carries on certain exploration and innovation to the IPTV business model.