美国报业文化的媒介融合报道现象

The Phenomenon of Culture and Media Convergence in U.S. Newspaper Reporting

进入21世纪,美国的一些报社出现了媒介融合报道(Media Convergence Reporting)的文化现象。媒介融合报道的核心理念是:由纸媒第一转变到网络第一,取各媒介平台之所长,用音频、视频、照片、文字等不同媒介形态,对同一件新闻事件进行描述。媒介融合报道理论认为:新闻不仅仅是独白,而是一种交流,媒体只有和受众互动,才能完成完整的新闻报道。

Since entering 21st century, some U.S. newspapers reflected the emerged media convergence （ Media Convergence Re- porting） cultural phenomenon. The core concept of media convergence reporting is： from the paper media first to the network first and take the advantages of the various media platforms, i.e. , described the same news event with audio, video, photos, text and other different media forms. Media convergence theory holds the opinion that： News is not only a monologue, but a communica- tion. Only through the interaction with audience, media can complete the full news reporting.