论形象代言与产品品牌

On Celebrity and Product Brand

在现代营销中,形象力已经越来越受到重视,品牌形象在更高的层面将各类产品统领在一面旗帜下。作为广告营销的经典模式,科学地使用形象代言人是推动品牌销售的关键点之一。理顺企业方与名人之间的代言关系,知晓商界名流与演艺明星代言品牌的优劣,都有利于树立企业形象。

In modern marketing, the power of celebrity has been attracted more and more attention. Brand image integrats various products under one banner at an even higher level. As a classic model of advertising and marketing, scientific use of celebrity is one of the key points to promote the brand. Coordinating the relationship between business side and the celebrity, well knowing the advantages and disadvantages of actress and business elite will both contribute to establish a corporate image.