基于动态聚类的渠道结构模糊评价

Fuzzy Evaluation of Channel Structure Based on Dynamic Cluster Analysis

在电子商务环境下提出了基于网络渠道的询盘、支付体系、宣传参与、竞价搜索等新的评价指标,并结合动态聚类的方法研究多目标决策问题,最终得到影响因素排序、主要因子的权重和动态聚类图,结果表明,利用多级模糊评价对渠道结构进行分析,比传统层次分析法(AHP)更全面、更科学,可以根据各个指标的不同情况计算得出相应的评语集,进而利用评语集选择较优的渠道并作出评价。

This article proposes .some new appraisal targets： RFQ, payment system, the propaganda participation, the tendering search and so on based on the e-commerce env/ronment, and unifies the dynamic cluster the method to research the multiobjective decision making question, finally obtains influence factor sorting, the main factor weight and the dynamic cluster chart. The conclusion is that the multistage fuzzy evaluation method is more comprehensive than tradition analytic hierarchy process （AHP）. It may obtain the corresponding evaluation collection according to each target in the different situation, then make the appraisal using the evaluation collection to the superior channel.