摘要
中国已成为世界第二大奢侈品消费国。本文首先介绍了奢侈品的发展概况,接着从中国目前奢侈品消费市场的调研出发,分析了中国奢侈品市场的消费行为特点,最后对中国奢侈品市场的未来进行了展望。
China has become the world＇s second largest consumer of luxury goods. This paper described the development of luxury profile, and then from the current research of the Chinese luxury consumer market, and analyzed the Chinese consumer behavior in luxury goods market, at last prospected the Chinese luxury goods market in the future.
出处
《上海管理科学》
2009年第6期26-28,共3页
Shanghai Management Science
关键词
奢侈品
市场
消费行为
Luxury goods
Market
Consumer behavior
