摘要
商品的包装，商标和色彩等对消费者的购买决策有着举足轻重的影响，充分利用这些无声资产，有利于提高企业产品在市场上的竞争力。
:The package,trademark and colour of the product have very important influences on customer′s decision for purchases.It can enchant the competitive abilities of enterprise products in the market by making full use of these silent capital.
作者
舒辉
Shu Hui (Jiangxi University of Finance and Economics)
出处
《标准化报道》
1998年第5期 14-15,18,共3页
Reporting of Standardization
关键词
商品包装
商标
色彩魅力
包装
Product
package
trademark
colour
fascination
