由《色谱》的办刊实践看学术期刊的品牌运作

Exploration of brand operation of academic journals from the publishing practice in Chinese Journal of Chromatography

以《色谱》为例,探讨学术期刊如何通过品牌运作达到提高期刊的学术影响力和社会影响力、扩大期刊的品牌影响力、增强期刊的品牌盈利能力的目的。

By taking Chinese Journal of Chromatography as an example,the exploration of how to enhance the academic and social influences of academic journals,to expand brand influence,and enhance brand profitability of the journal by operating the brand of academic journals is discussed.