从城市公关的角度分析青岛城市形象传播策略

The Analysis on Communication Strategy of Qingdao City Image from the Angle of Urban Public Relations

塑造城市形象对于提高城市的核心竞争力,加快城市和区域经济的快速发展,具有至关重要的作用。青岛凭借出色的城市形象传播力获得"中国最具软实力城市"称号。本文从城市公关的角度总结、提炼了青岛城市形象传播的策略,并从中得出了一些启示。

Building the city image plays a vital role in improving city s core competitiveness,and accelerating the development of urban and regional economy.Qingdao has got the title of ＂The Soft Power City in China＂ by means of the excellent city image communication.This article summarises and refines the strategy of Qingdao city image communication from the angle of urban public relations,and draws some enlightenments.