摘要
随着市场经济的深入发展,品牌观念已日益被社会各个领域所广泛接受。为了在日益严峻的市场竞争中求生存求发展,电大必须确立自己的品牌。而立足电大教育办学特色来构建电大形象识别系统,这无疑是提升电大品牌竞争力的最佳途径。
As the current economy is going increasingly market-oriented, the brand awareness is gaining recognition as well. For subsistence and development, RTVU needs to establish its own brand. Therefore, the Radio ＆ TV University Identifying System that is based on RTVU＇s features is regarded as the best approach to advance the competitiveness .
出处
《广东广播电视大学学报》
2009年第6期91-94,共4页
Journal of Guangdong Radio & Television University
基金
中央广播电视大学"十一五"(2008-2009)年度规划课题<关于内涵式发展模式下电大教育品牌塑造及其评估体系建设>的研究成果
课题编号:GAQ2803
