城市社区居民对体育赛事的影响感知——基于浙江省海宁市的实证分析

The Community Habitants' Perception of Sports Events——Based on Empirical Analysis of Haining Zhejiang

社区居民对体育赛事的影响感知体现在六个方面:塑造城市形象、创造经济效益;加剧环境和社会问题;加强环保和基础设施建设;加剧经济和社会问题;提高居民生活质量;带动消费、提升服务水准。这些感知既有正面的,又有负面的。而社区居民对体育赛事的态度则分为漠视、热爱、理性和中立四种类型。

The community habitants＇ perceptions of sports events are embodied mainly in the following six aspects： erecting a good image of the city;creating economic benefits,aggravating environmental and social problems,reinforcing the infrastructure and environmental protection;intensifying economic and social problems;improving the quality of life of the citizens;generating consumption and improving the service level.The perceptions are both negative and positive.The attitudes towards sports events divide the community habitants into four types： the oblivious,enthusiasts,rationalists sand neutrals.