摘要
我国体育产业结构存在产业总体规模偏小,核心产业滞后、中介产业缺位、产业结构关联效应较低,区域发展不均衡,结构性矛盾突出和居民体育消费结构单一等问题。导致体育产业结构失衡主要是由于缺乏商业运作机制和资金的投入,缺乏稳定的优惠扶持政策,群众体育市场开发度不够以及体制方面的障碍。优化体育产业结构可以依靠国家力量,通过制定体育产业结构政策实现对体育产业的宏观调控。
There exist many problems in the structure of sports industry in China,overall scale being small,core industry hysteretic,intermediary industry lacking,industrial structure relation effects low,district development disequilibrium,structural contradictions manifest and inhabitants' consumption structure single.The unbalance structures of sports industry is mainly caused by shortage of commercial operating mechanism and capital investment.There are other obstacles such as lacking stable favorable supporting policy,the development of mass sports market being not adequate and the related system not complete.The superiority of the structure of sports industry can depend on national force and the macro-control of sports industry can be realized by establishing sports industry structure policies.
出处
《湖南工业大学学报(社会科学版)》
2009年第6期133-136,共4页
Journal of Hunan University of Technology(Social Science Edition)
基金
湖南省教育厅科学研究项目"我国高校体育产业化的发展机制及可行途径与方法研究"(04C153)
关键词
体育产业结构
体育市场
体育消费
the structure of sports industry
sports market
sports consumption