摘要
人文关怀在商业广告创意中获得了广泛的运用。但在具体实施过程中,有一些理论和实践上的问题需要进一步理顺。首先,要以市场调查为基础,确保人文关怀更到位;其次,要以不同的角度为视点,确保人文关怀更精准。
Humanity concern is used extensively in the creation of commercial advertisements.However,in the process of application some theoretical and practical questions need to be made clear.Firstly,based on market-investigation we should ensure that humanity concern is applied better.Secondly,seen from different angles,we should ensure that humanity concern reaches its target more accurately.
出处
《湖南工业大学学报（社会科学版）》
2009年第6期147-149,共3页
Journal of Hunan University of Technology(Social Science Edition)
基金
湖南省社会科学基金基地委托项目"包装广告的监管及对策研究"(08JD39)
关键词
人文关怀
商业广告
市场调查
创意
humanity concern
commercial advertisements
market-investigation
creation
