摘要
20世纪30年代是月份牌广告的鼎盛时期。深厚的中华民族文化积淀是月份牌广告创作的源泉;民国时期中国经济的发展是它繁荣的基础;中国工艺美术画家将他们的艺术创作与爱国思想相结合使月份牌广告深受广大中国民众的欢迎;西方先进印刷技术传入中国进一步促进了月份牌广告的繁荣。
Calendar advertisement reached its prime time in 1930s.The deep Chinese national culture accumulation is the creative source of calendar advertisement.The economic development in the period of the Republic of China laid the foundation for its prosperity.Chinese artistic painters made the calendar advertisement popular by connecting their artistic creation with their patriotic ideology. Advanced printing technology introduced from the western countries further flourished calendar advertisement development in China.
出处
《湖南工业大学学报（社会科学版）》
2009年第6期150-152,共3页
Journal of Hunan University of Technology(Social Science Edition)
关键词
月份牌
民族文化
中国经济
印刷技术
广告
monthly calendar
national culture
Chinese economy
printing technology
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