从厦门PX项目到漳州古雷石化项目——基于项目利益相关方关系管理模型的案例研究

Xiamen PX Project:A Confirmatory Case Study for Project Stakeholder Relationship Management

在对厦门PX项目演变为漳州古雷石化项目过程中的关键事件资料进行收集、整理和分析的基础上,运用"基于博弈模型的项目利益相关方关系管理模型"对这个案例从遭遇民众抵制到成功选址的过程进行深层次分析,以研究一个事关政府和企业发展战略的重大项目,如何借助项目利益相关方关系管理而成功实施。研究表明项目利益相关方关系管理模型(PSRM模型)可以成为政府和企业发展战略的重要实施工具。同时指出重大石化项目实施项目利益相关方关系管理时企业运作PSRM应是战略导向的,应使利益相关方具备完全信息,企业付出努力可以使博弈达到企业需要的均衡。

The paper categorizes the progress of the much criticized Xiamen PX Project into a well located Zhangzhou Gulei Petrochemical Project as a successful case of project stakeholder relationship management, where enterprises share benefits of the project and contribute their efforts. It argues that the analytical framework of project stakeholder relationship management model on the basis of complete information game theory is a useful tool for strategic implementations. Inspirations from the event are also given as to how large petrochemical enterprises implement project stakeholder relationship management.