摘要
中国手机终端市场是一个持续快速增长和规模庞大的市场。同时手机终端外观、性能等变化以及2G向3G的发展,都在驱动手机终端市场的发展。文章从市场发展的驱动因素出发,分析了未来中国手机终端市场的需求特点,指出目前中国手机终端市场需求的多样性并分析了各种因素的影响,提出了一个模型,对手机终端的需求量进行了测算。
The fast-growing mobile communications market and the huge population base in China make the Chinese mobile phone market in sustained, rapid growth. At the same time, the changes of mobile phones in appearance, performance, etc. as well as the evolution from 2G to 3G, are all driving the flourishing of market. In this paper, based on analysis of the driving forces of market development, the author analyzes the characteristics of future demand for mobile phones in China and analyzes the impact of various factors, then proposes a model to measure the market demand.
出处
《现代电信科技》
2009年第11期31-34,共4页
Modern Science & Technology of Telecommunications
关键词
手机终端
初购机市场
换购机市场
3G
终端
mobile terminal, initial purchase, replacement purchase, 3G device
