地名旅游资源特征及其开发利用初探——以桂林市为例

A Probe into the Characteristics of Tourism Resources of Place Names and Their Exploitation——Taking Guilin as an Example

地名与旅游活动关系密切,对旅游活动起到促进或阻碍作用,影响旅游者的决策,在"食、住、行、游、购、娱"中发挥着导向作用。地名作为地理实体的符号,凝聚了区域的历史文化,是重要的人文景观,地名具有审美功能与知识功能,对旅游者具有吸引力,属旅游资源范畴。现代旅游中,地名资源的开发需从地名的形成、变化规律出发,处理好地名与旅游开发的关系,通过地名资源在城镇规划、景区建设、餐饮、旅游纪念品、古景复原等方面的开发利用,提升旅游目的地旅游资源的内涵与旅游地形象。

The place names are closely associated with tourism activities, which may promote or hinder the tourism activities, affect tourists＇ decisions, and play a leading role in the ＂food, accommodation, walking, travelling, shopping and entertainment＂ in travel. As a symbol of geographical entity, the place names condense the history and culture of the region, which are important cultural landscapes. Place names, with the functions of knowledge and aesthetics, are attractive for tourists, so they can be attributed to tourist resources. In the modern tourism, it is necessary to handle well the relationship between the place names and tourism development. The content of the tourism resources and the tourism image can be enhanced through the development and utilization of the resources of place names in urban planning, the construction of scenic zones, dining, tourism souvenirs, and the recovery of ancient scenes.