神华煤品牌策略选择之我见

Marketing Strategy for Shenhua Coal Brand

品牌战略是现代企业市场营销的核心,是企业总体战略的重要组成部分。作为世界最大的煤炭生产及销售商,神华煤炭板块的品牌策略选择应围绕品牌意识日常化、品牌定位差异化、品牌营销知识化、品牌传播现代化及品牌管理国际化展开。

Brand is the core of modern marketing and important part of the whole enterprise sales strategy. As the biggest product and sales merchant, Shenhua should take a usual, diversification, professional, modernization and international idea as its brand strategy.