期刊文献+

金融危机下广东中小企业如何寻找市场营销机会

下载PDF
导出
摘要 广东中小企业占全省企业的绝大多数。在当前金融危机形势下,市场机会仍是客观存在的。广东中小企业可以通过两种方法寻找市场机会:一是立足目前市场,寻找现有的市场机会;二是通过创造性营销开拓新的机会。
作者 张晓青
出处 《经济研究导刊》 2009年第34期203-204,共2页 Economic Research Guide
  • 相关文献

参考文献3

二级参考文献24

  • 1[2](美)罗杰·A·凯琳,罗伯特·A·彼得森. 战略营销教程与案例[M]. 范秀成译沈阳: 东北财经大学出版社, 2000.
  • 2Wayne S. Desarbe, Kamel Jedidi and Indrajit Sinha (2001) ''Customer Value Analysis in a Heterogenous Market''.
  • 3Kenichi Ohmane(1998) ''Getting Back to Strategy'',Harvard Business Review(November- December).
  • 4Woodruff(1997), ''Customer Value: the Next Source for Competitive Advantage'', Journal of Academy of Marketing Science, 25(2), pp. 139 - 153.
  • 5Robert B. Woodruff and Sarh F. Gardial, Know your customer: New Approach to Understanding Customer Value andSatisfaction. Blackwell Publishers Inc, 1996.
  • 6Anderson, James C. Dipak C. Jain, and Pradeep K. Chintagunta (1993), ''Customer Value Assessment in Business Markets: A State- Pratice Study'', Journal of Business Marketing 1 ( 1 ): 3 - 30.
  • 7Butz, Howard E, Jr. and Leonard. (1996)''Measuring Customer Value: Gaining the Strategic Advantage'', Organizationl Dynamics 24 (winter): 63 - 77.
  • 8Zeithmal, Valarie A. (1988). ''Consumer Perceptions of Price, Quality, and Value: A Means - End Model and Synthesis of Evidence'', Journal of Marketing 52 (July): 2 - 22.
  • 9acquelyn S. Thomas (2001) ''A Methodology for Linking Customer Acquisition to Customer Retention'', Journal of Marketing Research, 38 (May), 262 - 268.
  • 10Alexander Chernev and Gregory S. Carpenter (2001)''The Role of Market Efficiency Intuitions in Consumer Choice:A case of Compensatory Inference'', Journal of Marketing Research, 38 (August), 349 - 361.

共引文献43

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部