常州餐饮业的发展浅析

Analysis of the Development of Changzhou Catering Industries

鱼米之乡的常州,素有"食在龙城"之称。近年来,常州餐饮业凭着自己的特色已位居江苏餐饮行业的领先地位。常州餐饮业要想取得长足发展,还须及时掌握市场信息,做好发展工作,从创新菜肴、改进餐饮文化、加强宣传促销、增强品牌影响力、打造美食街区等方面着手推动常州餐饮个性的形成,促进常州餐饮业更好更快地发展。

Changzhou, a fertile land flowing with fish and rice, has been honored long for its cuisine. Cahgnzhou catering industries have gained a leading place provincially with its outstanding characteristics in this field. For further development, extra work is supposed to be done in marketing, dish innovation, cuisine culture propaganda, brand name enhancement, food court building and so on.