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会议旅游背景下协会会议代表参会决策研究--基于消费决策理论的探索 被引量:2

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摘要 协会会议参会者是会议旅游业最宝贵的资源。立足消费决策理论,基于对协会会议个体代表参与决策理论进展的扫描,分析协会会议的概念界定,探讨会议参会决策过程的关注范围与影响因素,力图构建协会会议参会决策制定过程模型框架。
出处 《学术论坛》 CSSCI 北大核心 2009年第12期125-129,共5页 Academic Forum
基金 南开大学2009年度人文社会科学校内文科青年项目(项目编号:NKQ09053)
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