摘要
不管是品牌建设还是渠道设置，新日电动车的崛起都能看到传统家电产业的影子。
The release of the new standards of electric motorcycles,which is about to put into practice next year in China,regulates that electric bicycles over 40 kilograms with the speed above 20 kilometers per hour in China will be required to get licenses,a heavy blow to China's electric bicycle industry.Jiangsu Xinri E-Vehicle Co.,Ltd.(Xinri),however,has taken the opportunity to build its brand during this industry crisis.From media interviews to online news reproduction,the Wuxi-based manufacturer successfully followed the path of traditional household appliance in branding and channel building.Such measures could be found in the house appliance makers in their early days.Some senior executives of Xinri did come from the home appliance industry,and their experience in the development of appliance companies are adopted within the electric bicycle maker.As manufacturing companies,both are assemblies dependent on compartment suppliers.Thus,branding has become the top task for the company.Zhang Chongshun,founder and Chairman of Xinri,practiced a flat channel model at the company,which has laid a solid foundation for its later development.His secret weapons include sharing more profits with distributors and face-to-face training of sales skills.But Xinri will have to solve the problems of pricing management and after-sales services of distributors in its future growth.
