艺术化处理的汉字标志的魅力探析

Exploration into the Charm of the Artistic Chinese Logo

汉字具有深厚的文化底蕴,是传递中华民族文化的最佳手段。经过艺术化处理的汉字标志,不仅展现了中华民族的独特意境和审美情趣,而且已成为汉文化传承与发展的新载体。文章结合个别案例和设计作品,分析了艺术化的汉字标志的艺术魅力,再从字形的创新和营造"字势"这两方面着手,提出了设计汉字标志的方法,以期能给从事标志设计的人们一些启发与帮助。

Chinese characters, which embodies the profound Chinese culture, is the best communication carrier to convey the Chinese culture. The artistic Chinese logo can not only demonstrate the unique artistic conception and aesthetic taste of the Chinese nation, but also have become a new carrier of Chinese cultural heritage and development. This paper trys to analysize the artistic charm of Chinese logo by combining individual case with design works. It proposes the method of designing Chinese logo from the innovation of the word shape and the creation of the word power, in the hope of offering some helps and inspirations for the desighers.