摘要
企业家要想成就事业,有所作为,必须跟当地政府搞好关系,求得政府的支持,这是企业公关的一个大课题。首先要熟悉政府的政策和办公流程,否则就会碰壁或吃闭门羹。要跟政府建立诚信的人际关系,打造厚实的"政府背景",事业就成功了一半。
If an enterpriser wants to make a career in China, he must foster good relationship with the local government, and get supports from it. How to make good relationship with the government? It is a big problem to corporate PR. Firstly, it is necessary to get familiar with policies and office procedures of the government or else the enterprise might meet with refusal. Secondly, setting up credibly interpersonal relationship and building a deep "government background". Only being good at convincing officials can enterprises survive and develop in China, especially for foreign companies. It is necessary for a business to join in all kinds of public activities to show the good corporate image and leave fine "first impression" to the government. In this way, the enterpriser will get half success in his career.
出处
《吉林省经济管理干部学院学报》
2009年第6期27-29,共3页
Journal of Jilin Province Economic Management Cadre College
关键词
企业
政府
和谐关系
Enterprise
Government
Public relations (PR)