消费时代的明星报道:消费偶像的塑造

The making of consumer idols by media in consumer culture

在文化的消费主义特征明显的当代社会,作为传媒娱乐最突出的内容,明星报道的目的和结果是塑造一批又一批的消费偶像。消费偶像的特征主要从两个方面得到体现:明星是被消费的偶像,作为一种典型娱乐消费推给大众的明星报道首先促进了传媒产品(内容)的消费;明星是引领消费时尚的偶像,通过对大众消费主义价值观念和生活方式的影响促进了社会商品的消费。在消费偶像的塑造中,体现了媒体、明星与商业三方面的利益及合谋关系,并且因此忽视了受众的整体文化利益。

As the main part in media entertainment, the result of idols showing in media is the production of many consumer idols, leading the consumers in two different ways. One is promoting the consuming of media content as a kind of attractive entertainment itself; the other is promoting the consumption of many commodities by its demonstration as a Consumer Idol. There is some kind of conspiring among the media, the idols and the commerce during the producing of Consumer Idol and that is why the culture profit is always ignored.