体育经营管理专业学科建设与发展

Construction and development of sports management major

采用文献法、调查法和系统分析等方法,对体育经营管理专业学科建设的必要性和学科建设的特点及现存问题进行了分析讨论,提出了体育经营管理专业学科建设与发展的基本策略:加强思想认知,明确体育经营管理专业建设与发展的必要性、紧迫性和可行性;高等体育院系应勇挑重担,加快体育经营管理专业的建设与发展;以系统论的观点看待体育、体育经营管理和体育经营管理专业及其相互关系;进一步完善体育经营管理专业教学计划;强化专业老师队伍建设,加快专业教材建设;招收品学兼优的学生。加快体育院系自身的体育产业的发展,加强教学基地建设;建立卓有成效的"产、供、销一条龙"的人才培养运行机制。

With the research methods of literature study, investigation and systematic analysis, the paper discusses the necessity and features of the sports management major and proposes the basic strategies. The sport department should shoulder the responsibility of the development of the sports management major. The relation among sport, sport management and sport management major should he viewed with the systematic point of view. The teaching plan and teachers should be improved. The construction of teaching base should be improved. The effective talent development mechanism of production, supply and marketing should be established.