赞助商选择与体育赛事竞争

Sponsorship's choice and sports game competitions

体育赛事的产业实质是一个由赞助商、赛事和观众组成的双边市场,而多归属是双边市场用户的主要特征。研究表明,如果两个体育赛事的价格和服务质量差异,能够弥补两个赛事在双边网络构建费用差额,则赞助商会选择价格和服务水平效用较大的赛事,即差异化程度最大的体育赛事。

Sports game industry is in essence a bilateral market with multi-homing,consisted of sponsorships,competitions and spectators.This study shows that if differences in the prices and services of two sports competitions can compensate for the differences in the network construction costs.The sponsors tend to fund the sports competition most efficient in price and service.