金融危机过后,食品行业的又一盛会

Another event of food industry after financial crisis

第十三届国际食品、饮料、酒店设备、餐饮设备、烘焙及零售设备供应服务展览会于2009年11月在上海新国际博览中心圆满闭幕。本届FHC展会为海外公司及其在国内的进口商提供了打开国内市场的平台，今年展会相比往届展会吸引了更多参展商及国家展团，共吸引了来自61个国家的849家公司，

The 13^(th) International Exhibition For Food, Drink, Hospitality, Foodservice, Bakery & Retail Industries has taken place from 18-20 November 2009 in Shanghai. FHC provides a platform for oversea companies and their importers in China to open the domestic market. In this year, FHC has attracted more exhibitors and national pavilions compared with previous editions, with a total of 849 companies from 61 countries, including 28 national pavilions, 12 of which are first-time exhibitors in FHC. The 13^(th) FHC has made amazing achievements with unprecedented booth sales. Since FHC's first opening in Beijing 1994, the annual show' s scale is expanding and developing along with the increasing demand in domestic market for imported food. FHC provides viewers with wider range, higher quality and better taste imported food. Obviously, these countries think highly of FHC as an excellent promotional opportunity, and they are eager to promote their own national flavor food in China' s food and beverage marketing and hotel industry. During the exhibition, exhibitors displayed various types of food, beverage and hospitality, including Taiwan fresh fruit and vegetables, Thailand canned and preserved foods, Argentina meat products, Brazil chicken, Chile seafood, Spain olive oil, French wine, Italian cheese and Noodles, Germany dairy products, Belgian chocolate, the U.S. fast-food,South Korea snack foods, Japan food and drink, Turkey chili sauce and a variety of cuisine from other 48 countries. Vistors also view top hote furniture and equipment, kitchen equipment, ceramics and glassware products around the world. FHC is a real professional exhibition focus on imported food and beverage.This year, FHC owns many new highlights, including meat area, tea and coffee area, as well as wine and spirits area. Organizers provide more convenient itinerary for professional buyers with careful plan. In order to attract more professional audience, there are also professional seminars, competitions and pour wine guide and other industry professional activities. Let us join the romantic joy of wine Ubifrance(French Agency for international business development) and The French Trade Commission of Shanghai organise 33 French companies from all the main appellations to participate in the 13^(th) FHC, in the form of state for the first time. Mr. Herv e Henrotte of Ubifrance said it is their first exhibition in FHC with French wines, flagship product in France. Companies from Alsace, Bordeaux, Burgundy, Languedoc, Loire Valley, Rhone Valley, Chablis, South West, and other main producing areas participate in the exhibition. There are two aisle booths for France pavilion this year, and it will increase to four next year. French government provide strong support for exhibitors in the exhibition, offering certain subsidies and helping enterprises to establish business file to maintain long-term relationships, all of which showed France government pay much attention to the FHC. Bright debut with ' made in Germany' German Ministry of Agriculture organized German enterprises to participate in the FHC instead of the Food Association. Because of the organiser changing, there are only 7 companies from Germany taking part in the exhibition, and the number will be at least 15 next year according to incomplete statistics. Compared to other countries, German products exhibited in Germany pavilions are more abundant, including processed foods, cheese products, condiments, cereals, honey, beer, wine, etc. 'Made in Germany' is the slogan of German enterprises in the exhibition, with the purpose to make more Chinese people know and accept Germany's high-quality food. In the trade promotion program in future, German Ministry of Agriculture will continue to participate in exhibitions like FHC, promote Germany food at detail outlets, invite Chinese media and buyers to visit Germany, hold seminars and other activities. They hope to promote further food trade between Germany and China through these means. Close contact with Spanish cuisine This year, Spain re-organize national pavilions to participate in the FHC, hoping to let the Chinese public learn more about Spain's rich and varied foods. Spain national pavilion occupied 1032 square meters in the exhibition, including 63 exhibitors and 6 Trade Promotion Committee. Spain displayed olive oil, wine, ham and other most representative foods, as well as canned beans, canned seafood and canned fish, vinegar, spirits, sweets and chocolate. Like previous exhibitions,Taste & Flavours of Spain is held in Spain pavilions to allow visitors to enjoy Spain' s varied cuisine. During the exhibition, lectures about cheese, ham, olive oil and Spain high-quality wine were held by Taste & Flavours of Spain,with free taste at the same time. In addition, there was daily show by top chefs from Spain on excellent cooking skills to the audience. Intoxicated with the classic Italian foods This year, 90 Italian companies representing different food styles from Italian pariticipated in the FHC, and has achieved greater success compared to last year. The success of Italian food and wine tasting room displayed in the exhibition proved that, a growing number of Italian cuisine is deeply accepted by Chinese professional audiences. Besides wine tasting activities, Italian exhibitors also provides exquisite olive oil and olive oil delicacy after cooking for the audience, so that the audience were all intoxicated with the classic Italian foods. Perfect encounter with Japanese cuisine In order to promote Sino-Japanese food trade and exchange, Japan continue to organize national pavilions to participate in the FHC this year with the support of MAF. The number of Japanese exporters goes up to 16. A wide range of products is displayed at Japan pavilions, including fresh seafood and processed products, noodles, rice processed products, Matcha, pitsan, soy milk, vinegar, Japanese sake and wine, pickles, fruits and vegetables and other processed products. The Japan pavilions have also introduced a series of thematic activities to match the exhibition. The most eye-catching one is to cook Chinese daily meals with Japanese novel ingredients displayed in the pavilion, attracting a large number of visitors stop to watch and taste. Beautiful and delicious-New Zealand New Zealand attracts visitors around the world through its beautiful scenery and delicious food. New Zealand sent a large scale of exhibitors to participate in the FHC this year, which showed the New Zealand government's concern on food trade with China, New Zealand' s third largest trading partner. Apart from providing food and beverage, New Zealand also provides wood, wool and related services. Among these products, food and drink accounts the largest proportion. New Zealand products are very competitive, not only the traditional food and consumer goods, but also those mixed and technology-intensive products. Top western pastry cook show Amanderie^(TM)art California Almond Commerce Board display kinds of French pastry in their own pavilion in the FHC. Mr. Jerome show Amanderie art in the pavilion, creating traditional western pastry used U.S. Almond as main raw material, including gateaux, viennoiseries and friandises.Amanderie^(TM)is a combination of French word 'amande' and 'patisserie'. It is a exquisite craftsmanship has gone up to a higher level from the traditional application of baking, patisserie and handmade chocolates. Also, it is more of a culture to lead fashion trend and pursue quality life. In Coupe du Monde de la Patisserie 2009, the United States Almond is necessary as raw materials in the competition for the first time. Metro launch the 'Wine Tasting' Metro launched taste activities on clever mix of wine and meat products in this exhibition. Metro introduced wine and food match skills to the participants, aiming at promoting wine culture in China. At the exhibition, internationally renowned sommeliers invited by Metro also show visitors how to match fish with wine produced in different years, origins and varieties. Anchor products express healthy and natural concepts for quality life Fonterra, as the world's largest dairy exporter, has been wholeheartedly participated in this event over these years. This year, Fonterra diplays Anchor butter products, cream products, cheese products and dairy products showed natural, pure and rich New Zealand flavor. Besides exhibition, Fonterra also support all kinds of competitions and activities, such as to be exclusive dairy sponsor for Pizza Championship, cheese cake tasting, as well as providing high-quality cooking cream, light cream and unsalted butter Antya products for various types of live cooking show. Fonterra help a lot on getting frequent highlights of this FHC.