摘要
针对青岛市凤凰岛开发运作小组提出的总体发展规划,对凤凰岛实现"东方好莱坞"目标的可行性进行剖析与反思,重新定位为"东方戛纳"。从文化创造力、功能整合力、媒体传播力上塑造出凤凰岛的优势,为实现凤凰岛影视产业主导、旅游形象提升和海岛良性开发三位一体的全面发展提供对策。
Focused on the macro development programming put forward by the administrant group of Phoenix island, demonstrated and reflected its feasibility of becoming the ＇ Oriental - Hollywood＇ , and newly advanced the orientation of ＇ Oriental - Cannes＇ for it. From three sides of cultural creativity, functional conformity and media - promulgate ability to shape the advantage of Phoenix Island, then proposed suggestions to achieve the trinity development in film industry, enhancement of tour image and the island＇s benign exploitation.
出处
《旅游研究》
2009年第2期36-40,共5页
Tourism Research
关键词
青岛凤凰岛
影视旅游
影视产业
Phoenix Island of Qingdao City
movie - induced tourism
film industry
