外国侨民在华旅游偏好调查和分析——以义乌联合国社区为例

Study on Travel Preference of Foreign Aliens living in China——A Case Study of United Nation Community in Yiwu City

旅游偏好的研究对旅游市场拓展和旅游资源开发具有重要的指导意义。旅游偏好是影响人们旅游决策的重要因素,了解在华侨民的偏好不仅有利于预测人们的旅游行为,而且有助于规划和营销人员开发游客喜爱的旅游产品。基于对我国著有"中国小商品城"之称的义乌进行调查,以在义乌居住的外国人为调查对象,定量调查了外国在华居民对各项旅游因素偏好程度,得出不同国籍、性别、年龄、学历、家庭结构的外国在华侨民的不同旅游偏好规律,最后提出相关的一些建议。研究这一客源输出地的在华侨民的旅游偏好,由此获得的信息将对以在华侨民为目标客源的旅游目的地的开发和经营有一定的参考意义。

Studying the travel preferences has an important instructive significance to exploiting the tourism market and developing the tourism resources. Travel preferences have been regarded as a critical element in travel decision - making process. A better understanding of people＇s preferences is not only beneficial to predicting their travel behaviors, but also help- ful for travel planners and marketers to develop their favorable products. This paper takes Yiwu, China Commodity City, as the main investigating area, the foreigners living in Yiwu as the object of the investigation, quantitatively measures the levels of the foreign aliens＇ preferences to various factors, because of their different nationalities, ages, sexes, school records, family structures and so many factors, their travel preferences must be different. The article makes some suggestions of strategies to meet the demands of this market segment. Studying the travel preferences of foreign aliens must be beneficial to the development and management of these tourism destinations which takes the foreign aliens as the target of tourist sources.