摘要
旅游广告对城市的形象传播和品牌提升有着重要的作用。文章通过对1997～2007年以来《中国旅游报》刊登的大连旅游广告的调查和统计,分析旅游广告对大连旅游城市品牌提升的作用,提出大连应在"浪漫之都"的城市品牌基础上,加强品牌营销与整合营销,优化广告规划。
Tourism Advertising plays an important role in enhancing the city＇s image and brand communication. By investigating and calculating Dalian tourism advertising published in China Tourism News from 1997 to 2007, the article analyzes tourism advertising＇s role in promoting tourist city brand of Dalian. Based on ＂Romantic City＂ Brand, Dalian should strengthen its brand marketing and integrate marketing, and optimize advertising programs.
出处
《旅游研究》
2009年第2期76-80,共5页
Tourism Research
关键词
旅游广告
旅游城市品牌
品牌提升
tourism advertising
tourism city brand
brand enhancing
