甘肃省入境旅游市场分析及发展对策

Analysis of inbound tourist market and countermeasures in Gansu Province

甘肃省旅游资源丰富,但旅游业绩尤其是入境旅游业绩不容乐观。对入境客源市场研究,有利于明确市场定位,制定切实可行的开拓政策,加快入境旅游发展。在分析甘肃省入境旅游市场基本特征的基础上,指出旅游产品知名度不高、交通瓶颈和旅行社缺乏市场竞争力是甘肃省入境旅游存在的主要问题。通过对甘肃省入境旅游时间和空间结构的分析发现,甘肃省国际客源市场时间结构极不稳定、境外游客来源比较单一,不利于旅游业的可持续发展。建议通过进一步明确目标市场、形象定位、宣传促销措施、加强旅游联合促销等手段加快甘肃省入境旅游市场的发展。

Gansu Province owns abundant tourism resources, but its inbound tourism benefit is not good. To study inbound tourism market can help to make market orientation clearly and to set practical policy of development, to quicken development of inbound tourism. The author finds out that there are many problems in the inbound tourism market of Gansu, for instance, the tourism industry is not famous in the world, the traffic conditions are not convenient, etc. The time structure and space structure of Gansu inbound tourism markets are analyzed with intense index of annual change and geography - centralized index. It shows that time structure and space structure of inbound tourism are not rational, which restrain the inbound tourism development. It is suggested that Gansu should focus on improving tourism competitive power by subdividing the market, enforcing cooperation among different areas and improving image orientation.