树立品牌意识争取市场主动——关于地勘企业形象建设问题的思考

SET UP THE AWARENESS OF FAMOUS BRAND CONTEND FOR THE INITIATIVE IN MARKET〖WT5”BZ]----THOUGHT ON IMAGE CONSTRUCTION OF GEOLOGICAL PROSPECTING ENTERPRISES

通过对现代企业品牌建设趋势和地勘队伍品牌形象现状的分析，揭示实施新的地勘企业品牌建设工程的重要意义和紧迫性。

Abstract: Though the analysis on the trend of famous brand building in modern enterprises and the present situation of famous brand image in geological prospecting enterprises, the article delineates the important significance and urgency carrying out famous brand building of new geological prospecting enterprises. It also puts forward operating methods of famous brand building in geological prospecting enterprises.