创建高校品牌 提升高校竞争力

Establishing the Fame of Universities and Sharpening the Competitive Edge of Them

高校品牌是由学生品牌、专业品牌、学校品牌3个层面构成,与商品品牌相比,两者既存在共性,又存在个性。在高校品牌的创建过程中,应高度重视高校精神文化凝练,进行准确定位,确保办学质量,进而有效推进高校品牌建设,提升高校竞争力。

The brand of universities consists of students＇brand, major brand and school brand. Compared with commodity brand, both university brand and commodity brand are complementary and unique. In the process of the establishment of university brand, priorities should be given to the development of spirit and culture at colleges so as to enhance the quality of colleges and sharpen the competitive edge of them.