方便食品将在我国快速发展

The rapid development of convenience foods in China

方便食品是我国食品工业发展的重点之一,自80年代以来发展迅速,并取得了相当的成就。作为方便食品的主导产品——方便面,其发展更是迅猛,近期的年产量已接近200亿包,在人们的生活中扮演着重要的角色。然而,随着经济的发展和生活水平的提高,人们对方便食品的要求也愈来愈高,现有的产品已不能满足消费者的需求,最直接的表现就是方便面销售量停滞不前,“康师傅”、“统一”、“营多”都或多或少存在着滞销,因而减产等问题。作为方便食品的其他类型产品,如速冻食品、冲调食品等也有发展乏力的情况。面对消费水平的日益提高,我们不禁要问:方便食品出路何在?方便面如何提高质量?随着生活节奏的加快,方便食品必将有一个大的发展,什么产品能带动方便食品的再一次飞跃呢? 为此,本刊的几位编辑、记者对这个问题发表了一些个人的意见,以及业内专家对方便食品的发展出路作了阐述和分析,希望能引起业内人士的思考,更希望能够抛砖引玉,大家一起来出谋划策,共同推动方便食品的发展。

Since the 80s, convenience foods, especially instant noodles; have been one of the fastest growing industries in China, with, for example, the annual production volume of instant noodles having now reached approximately 20 billion packs. However, as consumers become more demanding and less-easily satisfied with existing products, sales of convenience foods have come to a standstill. In light of increasing competition, what is the best way for companies in this sector to survive? How will the industry change? Here, several professionals from the industry share their opinions on the answers to these questions.