摘要
随着城市地名规范化、标准化管理力度的加强,如何为新开发的楼盘命名,已成为房产开发商、地名管理部门和语言修辞学家共同关心的重要课题。本文以桂林生活网2009年7月公布的桂林236个楼盘名为研究主体,从语言和文化的角度对桂林楼盘命名的技巧进行考察和阐释。
Along with the standardization of place-naming and the enhancement of management in a city,how to name a new real estate has become an important topic of common concern for its developer,place-naming management bureau and language rhetorician experts.From perspectives of language and culture,this paper investigates skills to give names to real estates based on its survey of the 236 projects publicized on Guilin life website in July 2009.
出处
《广州广播电视大学学报》
2009年第6期69-74,共6页
Journal of Guangzhou Open University
关键词
楼盘命名
语言
文化
房地产
naming of a real estate
language
culture
real estate
