南通市区居民体育消费现状的调查与分析

An Investigation into Sports Consumption of Urban Residents in Nantong City

对问卷调查和访谈所获得的关于南通市区居民体育消费意识、体育消费结构、体育消费水平、体育消费动机等方面的数据和信息进行归纳与分析,并作出基本评价,在此基础上就如何进一步增强市民体育消费意识、改善体育消费结构、提升体育消费水平提出初步的意见和建议。

Data and information on urban residents＇ sports consumption awareness, structure ,level and motivation in Nantong City,which are obtained through questionnaires and interviews,are summarized and analyzed. Then preliminary suggestions are proposed as for the further enhancement of public awareness of sports consumption as well as the improvement of sports consumption structure and level.