论当代文化的传媒化趋向

On the Contemporary Culture of the Media Trends

伴随着现代传播技术的发展,当代文化的传媒化趋向已经在中国文化中凸现出来,并使当代文化成为了一种独具特色的媒介文化。同时文化的传媒化趋向也带来了正反两方面的影响,因此,现代媒介应树立独特的文化品格,建立主导性的尺度。

Along with the development of modem communication technologies, the contemporary trend of the media culture has emerged in Chinese culture and contemporary culture as a unique culture of the media. At the same time, trend of the media culture has brought both positive and negative effects of modem media should establish a unique cultural character, the establishment of the dominant scale.